June 22, 2017
Why Use Printed In this digital world why use print? People are being bombarded with social media, emails and online content. The message which is trying to be put across can really get lost amongst various digital platforms. Print has special advantages when connecting with your brain. The physical aspect of print really does enhance trust […]
February 15, 2017
As we outlined in our previous article, the print industry has gone through a period of rapid change in recent years. This has put organisations in a position where they have had no choice but to adapt their marketing strategies to meet the demands of their predominantly online audience. However, as we also mentioned, there […]
February 13, 2017
Print has arguably been disrupted by digital technology more than any other industry. There has been an unprecedented shift from printed publications and marketing materials to digital and online mediums. Both individuals and organisations now have a desire and a need to consume content through digital platforms more than their traditional counterparts. But what does […]